Stephan S. Nigohosian
Brand Storyteller | Content Producer and Manager | Social Media Management | Writer and Reporter
My Passion For Storytelling
I am a brand storyteller that writes, creates and produces content, enabling clients to orchestrate, execute and amplify their brand to a global audience. I help for-profit and non-profit service organizations answer the question, “why should you buy or engage with the brand?”
I look for the X-factor (through listening, interviewing and observation) to identify what makes a person, product or company unique, interesting or appealing to target customers. I then collaborate with clients to build upon it -- determining the personal and positioning; storytelling through broadcast, print, social and owned digital channels; finding the right pictures, words and videos; and delivering with great consistency so that consumers expect it.
With a background in television, newspaper, public relations and content production, I have an eye for broadcast, the skills of a writer and a passion for subject matter that translates into communications plans that work. I bring a core belief to my work that honest, authentic and interesting storytelling requires great empathy and is essential to brand survival.
Skills & Expertise
Excellent written communication & copywriting skills
Digital Marketing
Social Media Analytics & Content Creation
Advertising
Brand Ambassador Relations
Public Relations
Work Experience
Brand storytelling | content production | channel management | writing | social media consultant
Touchpoint Communications Inc.
Education
Rutgers University Business School
Certificate in Digital Marketing
Boston University
B.S., Mass Communication
University of Hartford
A.A., Liberal Arts
TESTIMONIALS
What colleagues and clients say about me...
Joseph Vasko
Managing Director, Fender Musical Instruments Corporation
"Steve reported directly to me at Fender Musical Instrument Corporation, and my experience of working with him was extraordinarily positive. He has a level of dedication that sets a new bar. His ability to pay attention to the details is exceptional and his determination to get the job done right puts him in a category of true leadership. I would highly recommend him."
John Edward Hasse
Curator Emeritus of American Music,
National Museum of American History
"Steve Nigohosian is a multi-talented marketing and communications professional. His work has included writing and distributing monthly e-newsletters, creating valuable content on social media platforms, and building strategic partnerships. I warmly commend Steve for his attention to detail, timely delivery of materials, professionalism. And he’s a delight to work with. Highly recommended!"
David McAllister
Vice President, B&J Company
"Steve is an intelligent, motivated, creative professional who always goes the extra distance to get the job done. During my tenure with Steve, he managed and developed a blue-chip brand influencer roster that was the envy of the industry. His skills at both relationship and project management always delived a high rate of return to the business on whatever he undertook. I would not hesitate to recommend Steve at the executive level."
Contact Me
Copyright 2019