• My Passion For Storytelling

    I am a brand storyteller that writes, creates and produces content, enabling clients to orchestrate, execute and amplify their brand to a global audience. I help for-profit and non-profit service organizations answer the question, “why should you buy or engage with the brand?”

     

    I look for the X-factor (through listening, interviewing and observation) to identify what makes a person, product or company unique, interesting or appealing to target customers. I then collaborate with clients to build upon it -- determining the personal and positioning; storytelling through broadcast, print, social and owned digital channels; finding the right pictures, words and videos; and delivering with great consistency so that consumers expect it.

     

    With a background in television, newspaper, public relations and content production, I have an eye for broadcast, the skills of a writer and a passion for subject matter that translates into communications plans that work. I bring a core belief to my work that honest, authentic and interesting storytelling requires great empathy and is essential to brand survival.

  • Skills & Expertise

    Excellent written communication & copywriting skills

    Digital Marketing

    • Create content for & design E-newsletters and dedicated E-blasts
    • Video content creation
    • Create and disseminate electronic marketing campaigns
    • Webpage content

    Social Media Analytics & Content Creation

    • Instagram, Facebook, Twitter, YouTube, LinkedIn
    • Create compelling & engaging content
    • Manage and track social media channel comments & brand mentions to maintain a positive brand image among consumers

    Advertising

    • Work with graphic designers to create digital and print advertising campaigns

    Brand Ambassador Relations

    • Cultivate and manage roster of opinion leaders to increase brand awareness

    Public Relations

    • Write press releases and "pitch" to appropriate  media outlets
  • Work Experience

    Brand storytelling | content production | channel management | writing | social media consultant

    Touchpoint Communications Inc.

    • Previous and current work segments include Consumer Electronics (Sansui Electronics), Real Estate (Coldwell Banker), the pet nutrition industry (International Veterinary Sciences), healthcare (AAHPO) and not-for-profit organizations.
    • Execute marketing communications and public relations campaigns to broaden public and industry awareness of organizational initiatives and activities, ensuring consistent brand messaging across all platforms.
    • Create and produce video content for social media, websites and related promotional platforms.
    • Secure product placement by pitching stories to daily and weekly print publications, long-lead trade and consumer periodicals, local & national broadcast media, and digital/blogger outlets.
    • Increase and expand global awareness of organization by 36% by creating print and digital advertising, monthly E-Newsletters, digital messaging, press releases and website content.
    • Oversee and manage creative team (graphic designer and videographer) to support corporate communications plan by creating promotional materials, social media content, and marketing collateral materials.
  • Education 

    Rutgers University Business School

    Certificate in Digital Marketing

    Boston University

    B.S., Mass Communication

    University of Hartford

    A.A., Liberal Arts

  • TESTIMONIALS

    What colleagues and clients say about me...

    Joseph Vasko

    Managing Director, Fender Musical Instruments Corporation

    "Steve reported directly to me at Fender Musical Instrument Corporation, and my experience of working with him was extraordinarily positive. He has a level of dedication that sets a new bar. His ability to pay attention to the details is exceptional and his determination to get the job done right puts him in a category of true leadership. I would highly recommend him."

    John Edward Hasse

    Curator Emeritus of American Music,

    National Museum of American History

    "Steve Nigohosian is a multi-talented marketing and communications professional. His work has included writing and distributing monthly e-newsletters, creating valuable content on social media platforms, and building strategic partnerships. I warmly commend Steve for his attention to detail, timely delivery of materials, professionalism. And he’s a delight to work with. Highly recommended!"

    David McAllister

    Vice President, B&J Company

    "Steve is an intelligent, motivated, creative professional who always goes the extra distance to get the job done. During my tenure with Steve, he managed and developed a blue-chip brand influencer roster that was the envy of the industry. His skills at both relationship and project management always delived a high rate of return to the business on whatever he undertook. I would not hesitate to recommend Steve at the executive level."

  • Contact Me

  • Find me

    LinkedIn

    Steve.Nigohosian@gmail.com